Donovan Kovar

Relevance Value & CTA (Landing Page Optimization Part 2)

By: Donovan Kovar On: April 17, 2016 Advertising, Lead Generation, Optimization No Comments

Relevance Value & CTA (Landing Page Optimization Part 2)

Advertising,Lead Generation,Optimization

Your landing pages have a huge impact on your advertising’s ROI – and that’s why we always recommend optimizing them for better conversions. Now, landing page optimization is a pretty advanced field of study, but generally speaking, a good landing…

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Landing Page Optimization Part 1

By: Donovan Kovar On: February 02, 2016 Optimization No Comments

Landing Page Optimization Part 1

Optimization

One of the most important keys to making advertising profitable is making sure that your landing pages are optimized for better conversions.…

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What To Do When Your Site Gets Hacked

By: Donovan Kovar On: September 29, 2015 Optimization Comments Disabled

What To Do When Your Site Gets Hacked

Optimization

I recently had several of my websites hacked within a short period of time. The first indicator was a message from Hostgator, telling me that my site was exceeding CPU usage and that it would be disabled for violating their…

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Why Using AdWords Support Is So Important To Advertisers

By: Donovan Kovar On: December 16, 2014 Advertising No Comments

Even though I’ve been working with AdWords now since 2004, I’m still learning new things about it all of the time. Perry Marshall likens the AdWords interface to the inside of a 747’s cockpit, and although I’ve never sat in…

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Making “The Leap” with AdWords Remarketing

By: Donovan Kovar On: October 23, 2014 Advertising No Comments

Google AdWords’ “remarketing” is a part of its display network platform. A remarketing audience is made up of all of the visitors to your site, a specific page or a combination thereof. I use remarketing heavily as an essential part…

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Why AdWords Is Better For Business Than SEO

By: Donovan Kovar On: October 20, 2014 Advertising No Comments

I remember the day back in April, 2012. That morning noticed that my collection of over 100 “SEO Blogs” had been di-indexed by Google, and that my friend’s blog network (of over 350 blogs) had been deindexed as well. The…

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An Open Letter About Online Advertising – To CEOs And Business Owners

By: Donovan Kovar On: May 06, 2014 Advertising, Lead Generation, Optimization No Comments

What makes a company’s marketing successful? Is it better ADs? A better landing page? Super cool videos? What makes advertising profitable? Is it using Google AdWords, Facebook Ads, Bing, SEO or some other “magical platform” – and “optimizing it to…

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New “SEO Software” for Theming Your Website

By: Donovan Kovar On: June 03, 2012 Search Engine Promotion No Comments

I recently learned of (and acquired) some very interesting SEO software by a guy named Michael Marshall. My client Perry Marshall told me about him, and said “he’s a Doctor of SEO”. Mike’s software is a suite of 3 different…

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I’ve Decided to Start Blogging About Stuff

By: Donovan Kovar On: June 02, 2012 Search Engine Promotion No Comments

As a search engine marketing consultant, I see a lot of stuff that my clients are doing (or that we do for them) and I get to learn faster than most people would about what works and what doesn’t in…

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SEO FAQs – A Guide [Infographic]

By: Donovan Kovar On: May 31, 2012 SEO and PPC Infographics No Comments

Here is a very helpful and interesting infographic from Datadial.net about how SEO works… Check it out!…

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